New Venture Advisors has published a number of reports and resources for public consumption to support advocates of local food system development across the country.

These publications represent the spectrum of our services from opportunity identification frameworks to feasibility study examples and guidelines for developing business plans and fundraising. They comprise a variety of food enterprise categories in alignment with our expertise.

We invite you to download our publications below.


About Us

New Venture Advisors is a team of business consultants specializing in local food system planning and new enterprise development.

Meet the team

Kane County Food Hub Feasibility Study

December 2016

In 2015, the Kane County Development and Community Services Department began working with New Venture Advisors on an in-depth feasibility study for an innovative food hub in Kane County, located about 90 minutes northwest of Chicago. The study was recommended by the county’s 2013 Health Impact Assessment, Growing for Kane. The objectives of a potential food hub were to improve healthy food access across Kane County while simultaneously enabling farmers to access new markets and expand their operations. The study was organized into three distinct phases–Market Assessment, Health Equity Strategies, and Business and Economic Analysis. The county board approved the food hub for development in 2016, after which an operator was selected through a formal search process. The food hub launched pilot operations in early 2018.

Download report here

How Might a Food Hub Operating Within a Grocery Store Benefit Rural Communities?

August 2016

In September 2015, New Venture Advisors began working with rural grocery stores in Kansas, Iowa and Michigan to explore converting them into food hubs as a means of preserving these vital community assets. NVA conducted a preliminary feasibility assessment of establishing a hub in identified stores, in partnership with the University of Northern Iowa, Kansas State University, Michigan State University, GNB Bank, and with funding from the USDA’s Rural Business Development Grant and Local Food Promotion Program. We are excited to share the final report that emerged from this work.

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Healthy Food and Small Stores:  Strategies to Close the Distribution Gap in Underserved Communities

January 2016

New Venture Advisors assisted The Food Trust in conducting a national scan of distribution networks that serve small stores such as corner stores, bodegas, convenience stores, fuel-based retail and rural grocers. The project, funded by the Robert Wood Johnson Foundation, examined the supply chain that moves food from production to the point of consumption to better understand the barriers in bringing fresher and more nutritious foods to small stores.

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Opportunities with Food Partners to Reuse Closed Chicago Public Schools (public version)

July 2015

Landmarks Illinois is the state’s leading voice for historic preservation. New Venture Advisors worked with Landmarks Illinois and Chicago Public Schools to identify reuse opportunities for 18 schools that had been closed by the board of education to combat budget deficits. Recognizing Chicago as a well-established and growing hub of entrepreneurial activity in food and beverage, New Venture Advisors explored adaptive reuse cases centered on important assets of these schools – their kitchens, grounds, and multi-use spaces – that could serve as a foundation for food enterprises.

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Greater Kansas City Food Hub Feasibility Study (public version)

July 2014

New Venture Advisors conducted this study under the sponsorship of KC Healthy Kids and the leadership of the Greater Kansas City Food Policy Council. The study recommended a farmer-owned cooperative food hub be developed, with a strong emphasis on supporting growers in expanding their production volumes.

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Building Successful Food Hubs: A Business Planning Guide for Aggregating and Processing Local Food in Illinois

January 2012

A joint project of and the Illinois Departments of Agriculture and Commerce, this planning guide provides entrepreneurs with information about various business and revenue models, business services, regulations and legal entities to encourage development of local food aggregation and processing centers. It also explains an effective approach to business development from opportunity identification through launch.

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Southern Wisconsin Food Hub Feasibility Study

September 2011

This study led by Dane County Planning and Development Department explores the feasibility of creating an aggregation and distribution facility in southern Wisconsin serving customers in Madison, Milwaukee and Chicago. The report is an excellent example of a comprehensive feasibility study that evaluates the potential for a business to be successful. The Wisconsin Food Hub Cooperative began operations in 2013.

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Ready to Grow: A Plan for Increasing Fruit and Vegetable Production in Illinois – Action Plan and Feasibility Study

July 2010

This report, sponsored by the Illinois Department of Agriculture, had two purposes: to identify the chief barriers to increasing specialty crop production in Illinois and recommend mitigating actions, and to explore the feasibility of creating aggregation facilities to strengthen markets for local food in the state. A project that identified opportunities by analyzing gaps in the Illinois food system and included sufficient financial analysis to test their reasonableness, it is a good example of the exploratory work a public body can undertake to set the stage for private business development. As an outcome of this work, two Illinois food hubs were launched in 2011.

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Local Food System Assessment for Northern Virginia

August 2010

This study laid the groundwork for Blue Ridge Produce, a for-profit aggregation and distribution company in Northern Virginia serving wholesale customers in Washington, D.C. The report examined the area food system’s agricultural and business landscape and identified the opportunity for business development. From this foundation the Blue Ridge team was quickly able to complete its feasibility assessment, adding the rigorous financial analysis typically conducted in a feasibility study, then its business plan, and raise capital for startup by May 2011.

Download report here