New Venture Advisors has published a number of reports and resources for public consumption to support advocates of local food system development across the country.

These publications represent the spectrum of our services from opportunity identification frameworks to feasibility study examples and guidelines for developing business plans and fundraising. They comprise a variety of food enterprise categories in alignment with our expertise.

We invite you to download our publications below.


About Us

New Venture Advisors is a team of business consultants specializing in local food system planning and new enterprise development.


Meet the team

Shenandoah Valley Agricultural Enterprise Center Feasibility Study

May 2021

The Central Shenandoah Planning District Commission wants to support business diversification and growth in the Shenandoah Valley of Virginia through value-added products and the delivery of agricultural goods and products to new markets. An Agricultural Enterprise Center has the potential to significantly accelerate this growth. This multi-use facility is intended to help growers and producers expand their market area, bridge the market gap, and pool together products to meet market demands. New Venture Advisors completed a feasibility study to determine the size, scale and location of the Ag Enterprise Center, the components to be included, and the economic benefits for the region. Download report here

City of Wichita Food System Master Plan

January 2021

The Health and Wellness Coalition of Wichita’s Food Policy Committee is developing, connecting and building a local food environment that creates a sustainable food system to serve the needs of producers, suppliers and consumers. The Coalition is composed of numerous organizations including the Greater Wichita YMCA which serves as fiduciary for the Coalition. By partnering with the City of Wichita to create a 10-year Food System Master Plan, they are guiding the development of community food assets in Wichita, Kansas. A Food System Master Plan process is an opportunity to provide a comprehensive approach to food systems efforts – identifying policy solutions that influence how food is produced, processed, distributed, stored, transported, purchased and consumed. New Venture Advisors provided technical assistance, guided the collaborative planning process, and authored the master plan.   Download plan here

Linn County Food System Assessment

September 2020

In 2020, The Linn County Food Systems Council had ambitious goals to improve Linn County’s food system from production to consumption. They focused on increasing access to and consumption of nutritious foods by boosting the volume and diversity of food produced within the county. The first step toward accomplishing this goal was to complete a comprehensive baseline food system assessment. New Venture Advisors worked with the Council to assess four factors that are foundational to food system development: production, procurement, processing, and barriers to entry and expansion of businesses working within the food system. Download report here

Faith in Place Community Kitchen Incubator Initiative

January 2020

The need for certified kitchen space for farmers to use for value-addition, or to incubate new food businesses, is widespread. Repurposing existing assets rather than building new ones is a tenet of our work, and Faith in Place landed on a brilliant strategy: use what is likely the most widely distributed asset base of kitchens in rural areas—houses of worship—as shared kitchens. Together with Open Door Advisors, New Venture Advisors helped them create a starter guide and will provide coaching for leaders of churches, mosques, temples, and synagogues to evaluate the opportunity in the months ahead.  Download guide here

Kane County Food Hub Feasibility Study

December 2016

In 2015, the Kane County Development and Community Services Department began working with New Venture Advisors on an in-depth feasibility study for an innovative food hub in Kane County, located about 90 minutes northwest of Chicago. The study was recommended by the county’s 2013 Health Impact Assessment, Growing for Kane. The objectives of a potential food hub were to improve healthy food access across Kane County while simultaneously enabling farmers to access new markets and expand their operations. The study was organized into three distinct phases–Market Assessment, Health Equity Strategies, and Business and Economic Analysis. The county board approved the food hub for development in 2016, after which an operator was selected through a formal search process. The food hub launched pilot operations in early 2018.

Download report here

How Might a Food Hub Operating Within a Grocery Store Benefit Rural Communities?

August 2016

In September 2015, New Venture Advisors began working with rural grocery stores in Kansas, Iowa and Michigan to explore converting them into food hubs as a means of preserving these vital community assets. NVA conducted a preliminary feasibility assessment of establishing a hub in identified stores, in partnership with the University of Northern Iowa, Kansas State University, Michigan State University, GNB Bank, and with funding from the USDA’s Rural Business Development Grant and Local Food Promotion Program. We are excited to share the final report that emerged from this work.

Download report here

Healthy Food and Small Stores:  Strategies to Close the Distribution Gap in Underserved Communities

January 2016

New Venture Advisors assisted The Food Trust in conducting a national scan of distribution networks that serve small stores such as corner stores, bodegas, convenience stores, fuel-based retail and rural grocers. The project, funded by the Robert Wood Johnson Foundation, examined the supply chain that moves food from production to the point of consumption to better understand the barriers in bringing fresher and more nutritious foods to small stores.

Download report here

Michigan Food Hub IT Platform Feasibility Study Public Summary

December 2015

The Michigan Food Hub Network’s overarching goal is to build the capacity of Michigan food hubs and the partners that assist them so the hubs can better supply healthy food to underserved markets in the state. New Venture Advisors worked with the Network to conduct a feasibility study assessing the need, function, ownership structure, and start-up and maintenance costs of a potential statewide IT platform that would lead to improved performance and more seamless communication and transactions across all Michigan food hubs.

Download report here

New London County Food Hub Feasibility Study

New London County Food Hub Feasibility Study (public version)

September 2015

This study, led by United Way of Southeastern Connecticut and the New London County Food Policy Council, assessed the food landscape in the region to determine the optimal operating model for a food hub in the county and the financial viability of this potential hub. The study resulted in a decision to move forward with a nonprofit, services-focused food hub whose aim is to support growers in expanding production.

Download report here

Opportunities with Food Partners to Reuse Closed Chicago Public Schools (public version)

July 2015

Landmarks Illinois is the state’s leading voice for historic preservation. New Venture Advisors worked with Landmarks Illinois and Chicago Public Schools to identify reuse opportunities for 18 schools that had been closed by the board of education to combat budget deficits. Recognizing Chicago as a well-established and growing hub of entrepreneurial activity in food and beverage, New Venture Advisors explored adaptive reuse cases centered on important assets of these schools – their kitchens, grounds, and multi-use spaces – that could serve as a foundation for food enterprises.

Download report here

Greater Kansas City Food Hub Feasibility Study (public version)

July 2014

New Venture Advisors conducted this study under the sponsorship of KC Healthy Kids and the leadership of the Greater Kansas City Food Policy Council. The study recommended a farmer-owned cooperative food hub be developed, with a strong emphasis on supporting growers in expanding their production volumes.

Download report here

Building Successful Food Hubs: A Business Planning Guide for Aggregating and Processing Local Food in Illinois

January 2012

A joint project of and the Illinois Departments of Agriculture and Commerce, this planning guide provides entrepreneurs with information about various business and revenue models, business services, regulations and legal entities to encourage development of local food aggregation and processing centers. It also explains an effective approach to business development from opportunity identification through launch.

Download report here

Southern Wisconsin Food Hub Feasibility Study

September 2011

This study led by Dane County Planning and Development Department explores the feasibility of creating an aggregation and distribution facility in southern Wisconsin serving customers in Madison, Milwaukee and Chicago. The report is an excellent example of a comprehensive feasibility study that evaluates the potential for a business to be successful. The Wisconsin Food Hub Cooperative began operations in 2013.

Download report here

Ready to Grow: A Plan for Increasing Fruit and Vegetable Production in Illinois – Action Plan and Feasibility Study

July 2010

This report, sponsored by the Illinois Department of Agriculture, had two purposes: to identify the chief barriers to increasing specialty crop production in Illinois and recommend mitigating actions, and to explore the feasibility of creating aggregation facilities to strengthen markets for local food in the state. A project that identified opportunities by analyzing gaps in the Illinois food system and included sufficient financial analysis to test their reasonableness, it is a good example of the exploratory work a public body can undertake to set the stage for private business development. As an outcome of this work, two Illinois food hubs were launched in 2011.

Download report here

Local Food System Assessment for Northern Virginia

August 2010

This study laid the groundwork for Blue Ridge Produce, a for-profit aggregation and distribution company in Northern Virginia serving wholesale customers in Washington, D.C. The report examined the area food system’s agricultural and business landscape and identified the opportunity for business development. From this foundation the Blue Ridge team was quickly able to complete its feasibility assessment, adding the rigorous financial analysis typically conducted in a feasibility study, then its business plan, and raise capital for startup by May 2011.

Download report here

 Whatcom Local Food Campus

The Whatcom Community Foundation invests in activities and organizations that improve the ability of people to help themselves, increase connections among people, and take cooperative approaches to community issues. WCF is exploring the development of a local food campus on a waterfront property that would become a multi-tenant site, anchored by a school district commissary. The goal is to strengthen Whatcom County’s local food system by promoting health equity, forging tangible strategic connections between food production organizations, and helping farmers connect with institutional markets. NVA developed the business case for this ambitious project and continues to support its development. (2021)