Welcome to the MarketSizer® and HubSizer® toolsite by New Venture Advisors!

Are you thinking about starting a local food business or conducting a food system assessment and not sure how to evaluate the market? Are you considering a new food venture and want to better understand its profitability potential, or how well suited an existing facility might be to your vision? Our toolsite is the place to get started! Answers to these questions and more are a few clicks away with our MarketSizer® and HubSizer® widgets.

Important: These tools are designed for users with some knowledge of the industry being explored. They provide basic economic information, and are not intended to provide P&L level data or insights, nor to substitute for due diligence that must be conducted prior to launching any new venture. The tools are intended to highlight many of the key variables that determine viability so that business concepts and due diligence plans can be made more efficient and effective.

Preview the Local Food MarketSizer®

Do you want to assess local food supply and demand in your region?

The Local Food MarketSizer® estimates unmet demand for locally produced food in a chosen geographic area.

Do you plan to start a produce food hub in your region, and need to better understand the economics and the likelihood that your vision for the food hub can be successful?

The Local Produce HubSizer® estimates breakeven sales, acreage and capacity thresholds for various types of food hubs, and provides success indicators related to supply, demand and competition based on geography.

Preview the Local Produce HubSizer®

Preview the Frozen Processing HubSizer®

Do you plan to launch a frozen processing facility, and need a sense for the volume required to make it profitable, and an estimate of the start-up costs?

The Frozen Processing HubSizer® estimates facility size and breakeven throughput, revenue and utilization for blast and cryogenic IQF freezing processes.

Do you plan to add to your rural grocery store a wholesale business that buys and sells locally grown fruits and vegetables, and wonder what the potential might be in your current space?

The Rural Grocery HubSizer® estimates potential throughput, sales and profit contribution of a food hub operating out of a rural grocery store.

Preview the Rural Grocery HubSizer®

Preview the Kitchen Facility HubSizer®

Do you plan to convert an existing facility into a shared kitchen or food business incubator, and want a better idea of the number of entrepreneurs it could serve and the utilization rate required for it to break even?

The Kitchen Facility HubSizer® estimates the capacity and breakeven utilization for a commercial kitchen or kitchen incubator built out in an existing facility.

Do you plan to convert an existing facility into an aggregation and distribution hub for local produce, and want to estimate the throughput, revenue and acres of supply needed to break even, and what it can move at full capacity?

The Produce Facility HubSizer® estimates the throughput (cases, pounds, acres) and revenue at break even and at full capacity for a produce aggregation and distribution hub built out in an existing facility.

Preview the Produce Facility HubSizer®

MarketSizer and HubSizer are registered trademarks of New Venture Advisors LLC