Big Goes Small and Small Goes Big: 5 Ways Big Food is Finding Growth in the New Food Economy

Big Goes Small and Small Goes Big: 5 Ways Big Food is Finding Growth in the New Food Economy

Anyone reading the food news these days would think that Big Food is dead. In recent years, analysts have been alert to the trends, publishing excellent reports such as Is Big Food In Trouble? (A.T. Kearney/The Hartman Group, 2016), Invasion of the bottle snatchers: Smaller rivals are assaulting the world’s biggest brands (The Economist, 2016) […]

Positioning Statements: How a Carrot is More Than a Carrot

Earlier this month I spent a week in New England conducting sales and marketing trainings for the Vermont Farm & Forest Viability Program and the Carrot Project. They invited educators to offer trainings on finance, marketing and management to individuals that provide business assistance and capital to agricultural and food enterprises. It was a wonderful […]

Anatomy of a Positioning Statement

In an earlier blog post titled “Positioning statements: how a carrot is more than a carrot” I described how a business identifies itself to its customer vis-à-vis the competition through a positioning statement, and how a well-crafted positioning statement can help an organization grow. I introduced the framework and provided an example from an indoor […]