Food Hubs

Sixty-two percent of consumers are more likely to buy food and beverages described as local, and 57% seek out restaurants offering locally sourced products, according to Technomic. More than half of consumers say local foods taste better, and nearly as many agree local foods are higher in quality and less processed. Meeting this demand is challenging. Connecting small to medium sized growers with the buyers who are looking for local produce can be complex. Farmers and buyers grapple with everything from pricing strategy, distribution, food safety, seasonality, availability of supply, quality and consistency of product.

Food hubs have emerged to help address these challenges and connect farmers to markets seeking their products. Food hubs aggregate, distribute, and market source-identified food products from local and regional producers into wholesale, retail, and institutional buyers. No two hubs look the same. They can focus on any number of farm products – fruits, vegetables, proteins, grains, specialty goods and/or value added products. They range from large warehouse facilities to online marketplaces to processing facilities to technical assistance providers.

A food hub is often launched because a farmer, buyer, nonprofit, community organization or planning group has a vision of strengthening the local supply chain in their region. We help these groups conduct studies to determine the optimal operating model for a food hub given their goals and regional context, assess the financial viability of these potential food hubs, and develop robust business plans to launch these enterprises.

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New Venture Advisors is a team of business consultants specializing in local food system planning and new enterprise development.

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Food Hub Projects

Appalachian Harvest Herb Hub Business Plan

Duffield, VA

In 2017, Appalachian Sustainable Development (ASD) founded the Appalachian Harvest Herb Hub (AHHH), a social enterprise that aims to create a thriving herbal economy in Central Appalachia, while conserving at-risk plants through profitable cultivation. The AHHH seeks to build a network of forest farmers and medicinal herb farmers, who can sustainably cultivate at-risk and in-demand botanicals to meet growing demands. New Venture Advisors is assisting ASD in developing a financially viable business model for AHHH to reduce long-term dependencies on grant funding. (2021)

Bushel & Peck Food Hub Feasibility Study

Charles Town, WV

Jefferson G.A.P. Coalition launched Bushel & Peck in 2017 to provide better access to healthy foods for all people in Jefferson County, to boost the farm and food economy, and to drive downtown revitalization in historic Charles Town, West Virginia. The store is successful and sustainable with a solid customer base. It plays a critical role in supplying healthy foods to local families during the pandemic, and the Coalition sees the potential to reach an even larger customer base by expanding beyond its retail business into wholesale, serving institutional customers, restaurants and other grocery chains with fresh produce sourced from across the region. New Venture Advisors is exploring the viability of occupying vacant and under-utilized downtown buildings and lots to site food enterprises that may include indoor and outdoor food markets, community gardens, bulk food distribution, and a commercial kitchen, based on the needs identified and prioritized by the community. (2021)

East End Food Hub Facility Plan

Southampton, NY

Since 2010, East End Food Institute has supported, promoted, and advocated for the farmers, vintners, fishermen, and other food producers and providers on the East End of Long Island. Since New Venture Advisors completed a food hub feasibility study in 2015, the organization has operated a cafe, workshop space, commercial kitchen, and processing space at Stony Brook University while building the foundation for a more integrated food system. New Venture Advisors is now assisting the Institute in establishing the East End Food Hub as a centralized point of aggregation, processing, and distribution for produce and products from regional farms and food businesses. (2021)

Oahu Food Hub Expansion Planning

Honolulu, HI

The Oahu Food Hub is a multi-use facility serving entrepreneurs, agricultural producers and organizations in the good food space on the island of Oahu. This new development will house Oahu Fresh, a well-known local produce distributor, and several businesses in the Ke Nui Kitchen group including their rapidly-growing bagel brand and direct-to-consumer food box program. The facility will contain private and shared commercial kitchen spaces, dedicated storage, a local produce aggregation and distribution hub, and private and shared office, meeting, and related spaces. New Venture Advisors assisted the owners in developing operating model alternatives and designing a facility that meets their needs today and plans for future growth. (2021)

Worcester Regional Food Hub

Worcester, MA

The Worcester Regional Food Hub has been a collaborative effort between the Regional Environmental Council of Central Massachusetts (REC) and the Worcester Regional Chamber of Commerce, made possible by the generous support of the Health Foundation of Central Massachusetts. The food hub, piloted as a kitchen incubator and aggregation hub in 2016, sought to enhance the regional economy through improved producer and consumer networks, targeted workforce development programs, and business incubation. NVA assisted REC and its partners in assessing the market and developing a business plan for the hub’s next stage of growth. (2019)

Kane County Food Hub

Geneva, IL

Kane County Planning engaged New Venture Advisors to assist in the development of a food hub that serves Kane County residents as well as the greater Chicago foodshed. A feasibility study identified a multi-million dollar opportunity to aggregate from Kane County farmers and distribute to customers across the region. A unique business model ensured the hub’s products will reach Kane County low-income residents and institutions that serve these communities. An owner/operator was selected and the food hub piloted operations in 2018. New Venture Advisors developed a strategic plan and roadmap to guide the food hub’s first full year of operations. (2019)  Read the report here.

Central Appalachian Food Enterprise Corridor

Abingdon, VA

Appalachian Sustainable Development and ACENet are two of the longest standing and most established food hubs in the U.S. These pioneering organizations recognize that between them is a corridor of farms and food businesses across VA, WV, KY and OH that may all benefit from coordinated marketing, operations, logistics and transportation services. Through funding from the Appalachian Regional Commission, the organizations have embarked on a joint planning effort to explore models that might enable them to operate more profitably in their rural settings. NVA assisted in this effort by highlighting examples of innovative, successful models that have been established worldwide in order to connect rural, dispersed agricultural producers to mainstream markets. (2018)

Northwest Kansas Food Hub

Bird City, KS

The Greater Northwest Kansas Community Foundation and Northwest Kansas Economic Innovation Center, Inc. assessed the viability of a food hub to be located in Northwest Kansas. The project was instrumental in discerning whether a permanent food hub is a viable option for bringing more fresh produce to the Kansas market. The project team conducted this study on its own, using NVA’s Do-It-Yourself Feasibility Study Toolkit that features coaching from NVA through a 10-step work plan. (2018)

California Food Hub Network

Davis, CA

University of California Sustainable Agriculture Research and Education Program is a statewide program committed to strengthening California’s agriculture by advancing knowledge of the science of sustainability, supporting farmers and ranchers working to develop more sustainable agricultural practices, and assisting communities in building strong and healthy regional food systems. UC SAREP convenes a collaborative learning group of California food hubs which NVA assisted in evaluating potential network models. (2017)

Wyoming Statewide Food Hub Network


New Venture Advisors worked with Bould Development and the Rocky Mountain Farmers Union to assess the strategy and feasibility of a network of food hubs across the state of Wyoming. The study evaluated potential hubs in six distinct clusters across the state, and recommended how the hubs would transact with each other. (2016)

Western New York Food Hub

Eden, NY

New Venture Advisors conducted a Feasibility Study with Field & Fork Network and in partnership with Cornell University Cooperative Extension. The study recommended the launch of a Western New York Food Hub. New Venture Advisors worked with the project team on an operator search, and then developed the food hub business plan alongside the chosen operator, Eden Valley Growers, a longstanding farmer-owned cooperative in Eden, NY. The hub launched in 2015. (2015)

Southern Wisconsin Food Hub Feasibility Study

Madison, Wi

New Venture Advisors worked with Dane County Planning and Development Department to assess the size and viability of a local food hub. New Venture Advisors completed the Southern Wisconsin Food Hub Feasibility Study in 2011, recommending that the county move forward in the development of a food hub, based on high levels of demand and supply identified. The business was launched in 2013 as the Wisconsin Food Hub Cooperative. (2011)

 Whatcom Local Food Campus

The Whatcom Community Foundation invests in activities and organizations that improve the ability of people to help themselves, increase connections among people, and take cooperative approaches to community issues. WCF is exploring the development of a local food campus on a waterfront property that would become a multi-tenant site, anchored by a school district commissary. The goal is to strengthen Whatcom County’s local food system by promoting health equity, forging tangible strategic connections between food production organizations, and helping farmers connect with institutional markets. NVA developed the business case for this ambitious project and continues to support its development. (2021)