Positioning Statements: How a Carrot is More Than a Carrot
Earlier this month I spent a week in New England conducting sales and marketing trainings for the Vermont Farm & Forest Viability Program and the Carrot Project. They invited educators […]
Anatomy of a Positioning Statement
In an earlier blog post titled “Positioning statements: how a carrot is more than a carrot” I described how a business identifies itself to its customer vis-à-vis the competition through […]
Let’s Get Feasible: 6 Exercises for a Great Feasibility Study
The term “feasibility study” seems to elicit a wide range of reactions ranging from skepticism to exhaustion to excitement. Where along this spectrum someone falls […]
4 Keys to Persuasive Business Plans (Part 2)
As mentioned in Part 1 of this post, these four aspects of a business plan can be the most compelling if well researched and presented: Value Proposition: a strong problem/solution […]
Don’t waste a perfectly good failure
I was having one of those memorable group dinners last weekend that jumps from one fun topic to another, and has us sharing and learning new things about ourselves. One […]
The One-page Annual Strategic Plan
It’s December. Countless large organizations have been in the midst of planning meetings, data analysis, and presentations to boards. However, so many employees see annual planning as just a dog-and-pony show with […]
Rural Grocery Stores as Food Hubs — 2 Birds, 1 Stone?
Here’s a question we are hearing more and more from client teams and community planning groups: can a food hub work in a small, rural community? One might expect the […]
It’s never too late (or too early) to write a business plan
We sometimes get calls from business leaders who are stuck. They lay out a number of issues hoping we can help them. This might be an owner of a food […]
